NEWS

07-JUL-2015

Creating content for the “small screen”

We are not telling you anything new when we state that the consumption patterns of audiovisual production have changed during this “era of the Internet”. We are referring more specifically to the increase in viewers’ video consumption on what we refer to as “small screens”, which doubled in 2013. A study by Irdeto also reveals … Continue reading Creating content for the “small screen”

We are not telling you anything new when we state that the consumption patterns of audiovisual production have changed during this “era of the Internet”. We are referring more specifically to the increase in viewers’ video consumption on what we refer to as “small screens”, which doubled in 2013. A study by Irdeto also reveals that 31% of survey respondents believe that mobile phones will become our main screen within the next one to five years.

But… how has viewer behavior been affected by these technological changes? And what about the creators? Is the content we produce ready for such changes?

We have all (or almost all) felt that rush that goes to our head when we are able to decide how, where and when we consume the content we like. We enjoy the luxury of having an incredibly wide and varied offer of content at our disposal. Today (at last), we can go online and find the best scenes and video clips, and our favorite parts from movies, short films, series, programs, documentaries, video clips, ads and competitions, and we can be up-to-date or discover new things we had never even imaged existed.

We no longer simply (and only) watch whatever the mainstream industry advertises (as if following the weekly charts), or whatever television channels are broadcasting, not because of the content itself, but rather because of the mere fact that they try to “program” us.

It has become so easy to freely access and choose an immensely vast array of content, that we have become all the more ‘anxious’ to get to discover and consume it. This is the ‘new viewer´s’ profile, which is all the more noticeable among young people, who access everything via small screens and one only channel: the Internet.

These new consumers look for comfort, immediacy, and content that adapts to our lifestyles. It is now up to content to adapt to our habits and preferences if they are to be viewed. If you want to reach the new “mobile” audience, which is hungry for new products, you need to have fresh, dynamic and compact content that is to the point and yet familiar.

We are already at it!