NEWS

03-JUL-2015

Cross promotion between Youtubers

revalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs to share the video or its links to others.  There’s a … Continue reading Cross promotion between Youtubers

revalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs to share the video or its links to others.  There's a reason why certain videos are called "viral" and it's the ability of that video to spread like a certain infectious agent, where everyone who comes in contact with it will share it with others in their circles.

But perhaps you're not reaching all of the circles that you could reach, since even those that watch similarly-themed videos on YouTube may not know about your channel.  That's where cross-promotion and collaboration comes in.  This is finding the creators of another channel that you like and are relevant to your own audience, and either creating videos with them or promoting their videos on your own channel in return for a similar promotion on their channel.

Here's the playbook overview:

Strategy: Work with and cross-promote other creators and channels

Why It Works: Cross-promotion and collaboration can be one of the leading drivers of traffic to your channel.  Working with other channels helps find and attract new audiences.  YouTube is social; be a part of the community.

How To Do It: Build your own channel's appeal.  Find and reach out to relevant channels with similar channels to plan smart and creative methods of cross-promotion.

Leveraging Other Channels' Audiences: An Advanced Stage of Your YouTube Experience

At this point, your channel has picked up some respectable views and subscribers, something that is known to a pretty wide audience.  Your channel has to have the kind of following that would be attractive to the creators of another popular channel, an audience that would be beneficial for them to attract.  If you've got a few hundred subscribers and you're trying to get a cross-promotion or collaboration with say, Freddiew, you're not likely to get a "yes" for that kind of partnership.

Here is a fantastic collaboration between three channels that happened just a few weeks ago between Epic Meal Time, Freddiew, and CorridorDigital.  Freddiew and Epic Meal Time have millions of subscribers, while CorridorDigital has several hundred thousand:

Previously, Freddiew and Epic Meal Time collaborated on a video more suited to Freddie's channel, but with an Epic Meal Time flavor:

You might not think a special effects show like Freddiew and a hyper-ridiculous food show like Epic Meal Time blend well, but they do.  They both deal in the broad spectrum of exaggerated comedy, and as you can see from the videos above, the "marriage" of their styles go well together.

You'll notice that the collaboration doesn't end there.  At the end of the video, Freddiew places a prompt, "Special Thanks to Epic Meal Time: One of our favorite channels- You gotta to subscribe to these guys!"  You can click on the prompt and go straight to the Epic Meal Time channel.  In turn, when Freddie and Corridor visited Epic Meal Time, they returned the favor.